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Posted: 16 May 2017, 07:40    Post subject: michael kors bags outlet

Steve Thompson has worked as a sports manager in athletics and soccer. He now teaches at the University of Technology in Sydney. He says Australian sport has now moved into the era of equity commercialism, where companies rather than clubs, run the game.

The big problem is not all sports are suitable for television, they're not all what they call televisual, but they all want to be up there, they all see themselves as American gridiron football, which is the way Superleague has sold itself, ARL sells itself, AFL sells itself basically. They've used the American sports industry and that's what it is, it's an industry as a model whereas a lot of sports don't fit. Badminton, canoeing, rowing they're not that type of sport, and part of the problems we have in Australia is that all sports see themselves as being commercial and waiting to be privatised. The approach they're taking with the pay TV channels is quite scary: they're all going in and expecting squillions of dollars to be thrown at them, and they're being told in many cases, 'Why? Nobody wants to watch you.' And this is pretty soul destroying for a lot of these well meaning, caring people who love their sport. And that's what happening in the ARL. Well meaning, caring people who love going, walking to Redfern Oval or Leichhardt Oval or Parramatta Stadium, they've been bypassed now.

Stan Correy: But doesn't the victory of the ARL over Rupert Murdoch mean that I can still take a ten minute walk to Redfern Oval to watch my local team, South Sydney? Steve Thompson's answer is no. If you lose the commercial game, it's likely you'll disappear from the field.

Lionel Hogg is a Brisbane sports lawyer. He agrees the ARL had a comprehensive victory in the courtroom, but he says the commercial reality of Australian sport doesn't favour them.

Lionel Hogg: The problem that the ARL has got is that it still hasn't recognised that it was the catalyst for Superleague in the first place. It had for years and years, neglected the interests of players, and run its own little cartel. Now it only woke up when Superleague admittedly motivated by commercial interests when Superleague came in and said 'Well look, we are going to promote some sort of vision of the game, we are going to reward players for what they're doing; we're going to promote the game in a completely different way." Now the ARL has shown no vision at all, the only vision that it has shown has been borrowed vision from Superleague, the ARL competition is looking more and more like Superleague every time it's rejigged. It's just catching up, and unless and until the ARL realises that sport in the 90s is a new game where you just can't impose old style rules and values on players and fans, then it'll only be a Pyrrhic victory because the players just won't come to the party.

Stan Correy: Most of Australia's sports leagues have looked to the North American sports industry for inspiration in management, and especially marketing. Coaches, managers, television producers went off to the States in the off season to pick up a bit of good old American razzamatazz, but they always believed the control of the game would remain in traditional hands. Aussie Rules has managed the mix of commercialism and tradition reasonably well, with their sporting entrepreneurs falling in a heap in the 1980s. But it's clear that Rugby League headquarters in Sydney didn't quite understand what the boys from Brisbane were planning. Geoff Dixon from Griffith University.
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